Heidi Winklhofer : rechercher sur Z-Library

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1

Co-creating corporate brand identity with online brand communities: A managerial perspective

Essamri, Azzouz, McKechnie, Sally, Winklhofer, Heidi

Journal:

Journal of Business Research

Année:

2018

Langue:

english

Fichier:

PDF, 1018 KB

english, 2018

2

Index Construction with Formative Indicators: An Alternative to Scale Development

Adamantios Diamantopoulos and Heidi M. Winklhofer

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 1.93 MB

english, 2001

3

Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance

Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello, Wesley J. Johnston

Journal:

Journal of Interactive Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 587 KB

english, 2007

4

Applying the technology acceptance model to the online retailing of financial services

McKechnie, Sally, Winklhofer, Heidi, Ennew, Christine

Journal:

International Journal of Retail & Distribution Management

Année:

2006

Langue:

english

Fichier:

PDF, 162 KB

english, 2006

5

Forecasting practice: A review of the empirical literature and an agenda for future research

Heidi Winklhofer, Adamantios Diamantopoulos, Stephen F. Witt

Journal:

International Journal of Forecasting

Année:

1996

Langue:

english

Fichier:

PDF, 1.99 MB

english, 1996

6

Index Construction with Formative Indicators: An Alternative to Scale Development

Diamantopoulos, Adamantios, Winklhofer, Heidi M.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 497 KB

english, 2001

7

Purchasing practices in small- to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities

Andrew D. Pressey, Heidi M. Winklhofer, Nikolaos X. Tzokas

Journal:

Journal of Purchasing and Supply Management

Année:

2009

Langue:

english

Fichier:

PDF, 354 KB

english, 2009

8

A conceptualisation of supplier‐perceived value

Bourlakis, Michael, Songailiene, Egle, Winklhofer, Heidi, McKechnie, Sally

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 277 KB

english, 2011

9

Emotions and dissonance in ‘ethical’ consumption choices

Gregory-Smith, Diana, Smith, Andrew, Winklhofer, Heidi

Journal:

Journal of Marketing Management

Année:

2013

Langue:

english

Fichier:

PDF, 283 KB

english, 2013

10

The effect of rapid rural industry changes on the development of a decision support system for dairy farmers in Australia

Don Kerr, Heidi Winklhofer

Journal:

Computers and Electronics in Agriculture

Année:

2006

Langue:

english

Fichier:

PDF, 134 KB

english, 2006

11

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models

Vieira, Armando Luis, Winklhofer, Heidi, Ennew, Christine

Journal:

Journal of Business-to-Business Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 405 KB

english, 2014

12

A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation

Winklhofer, Heidi, Pressey, Andrew, Tzokas, Nikolaos

Journal:

Journal of Marketing Management

Année:

2006

Langue:

english

Fichier:

PDF, 270 KB

english, 2006

13

The adoption of Internet financial services: a qualitative study

Jo Black, Nancy, Lockett, Andy, Winklhofer, Heidi, Ennew, Christine

Journal:

International Journal of Retail & Distribution Management

Année:

2001

Langue:

english

Fichier:

PDF, 328 KB

english, 2001

14

Relationship Quality: a literature review and research agenda

Vieira, Armando Luís, Winklhofer, Heidi, Ennew, Christine T.

Journal:

Journal of Customer Behaviour

Année:

2008

Langue:

english

Fichier:

PDF, 241 KB

english, 2008

15

A comparison of export sales forecasting practices among UK firms

Heidi Winklhofer, Adamantios Diamantopoulos

Journal:

Industrial Marketing Management

Année:

2002

Langue:

english

Fichier:

PDF, 132 KB

english, 2002

16

A model of export sales forecasting behavior and performance: development and testing

Heidi Winklhofer, Adamantios Diamantopoulos

Journal:

International Journal of Forecasting

Année:

2003

Langue:

english

Fichier:

PDF, 161 KB

english, 2003

17

Researching Sales Forecasting Practice: Commentaries and authors’ response on “Conducting a Sales Forecasting Audit” by M.A. Moon, J.T. Mentzer & C.D. Smith

Robert Fildes, Stuart Bretschneider, Fred Collopy, Michael Lawrence, Doug Stewart, Heidi Winklhofer, John T. Mentzer, Mark A. Moon

Journal:

International Journal of Forecasting

Année:

2003

Langue:

english

Fichier:

PDF, 113 KB

english, 2003

18

Export sales forecasting by UK firms: Technique utilization and impact on forecast accuracy

Adamantios Diamantopoulos, Heidi Winklhofer

Journal:

Journal of Business Research

Année:

2003

Langue:

english

Fichier:

PDF, 145 KB

english, 2003

19

Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach

Heidi M. Winklhofer, Adamantios Diamantopoulos

Journal:

International Journal of Research in Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 183 KB

english, 2002

20

Modelling consumer choice of distribution channels: an illustration from financial services

Jo Black, Nancy, Lockett, Andy, Ennew, Christine, Winklhofer, Heidi, McKechnie, Sally

Journal:

International Journal of Bank Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 163 KB

english, 2002

21

Organizational aspects of export sales forecasting: an empirical investigation

Winklhofer, Heidi, Diamantopoulos, Adamantios

Journal:

Journal of Strategic Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 386 KB

english, 1997

22

The impact of firm and export characteristics on the accuracy of export sales forecasts: evidence from UK exporters

Adamantios Diamantopoulos, Heidi Winklhofer

Journal:

International Journal of Forecasting

Année:

1999

Langue:

english

Fichier:

PDF, 99 KB

english, 1999

23

Researching the Service Dominant Logic – Normative Perspective Versus Practice

Heidi Winklhofer, Roger A. Palmer, Roderick J. Brodie

Journal:

Australasian Marketing Journal (AMJ)

Année:

2007

Langue:

english

Fichier:

PDF, 109 KB

english, 2007

24

Contemporary Marketing Practices research program: a review of the first decade

Brodie, Roderick, Brodie, Roderick J., Coviello, Nicole E., Winklhofer, Heidi

Journal:

Journal of Business & Industrial Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 141 KB

english, 2008

25

Strategic purchasing and the evaluation of “problem” key supply relationships: what do key suppliers need to know?

Pressey, Andrew, Tzokas, Nikolaos, Winklhofer, Heidi

Journal:

Journal of Business & Industrial Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 267 KB

english, 2007

26

[Advances in International Marketing] International Marketing Research Volume 17 || How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors

Winklhofer, Heidi

Année:

2006

Langue:

english

Fichier:

PDF, 285 KB

english, 2006